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In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
John Romero
Course Overview
This course introduces students to the fundamental concepts of marketing, its functions and organizations, the role of marketing in the society and marketing strategy formulation within the challenges and the opportunities of the current marketing environment.
Syllabus | Attendance | Grades |
Leading Discussions | Evaluation | Submit Summary |
Campaign |
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