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Research is what I'm doing when I don't know what I'm doing.
- Werner von Braun

 

Course Overview

 

This course addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed. 

 

Course Info:  

1) Problem Definition & Objectives

Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the importance of defining problems. Thus, you should carefully define your problem to arrive at he most ideal solution.

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2) Research Plan & Design

3) Collecting Data: 

4) Analyze & Present

 

​​5) Make the decision

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© 2023 by Abdullah A. Aldousari

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