
Research is what I'm doing when I don't know what I'm doing.
- Werner von Braun

Course Overview
This course addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed.
Course Info:
-
Syllabus | Final Exam |
-
515: Grades | Groups | Attendance |
-
Project: Instructions | Articles | Presentaion |

1) Problem Definition & Objectives
Albert Einstein once said, “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.” While that may sound extreme, it does highlight the importance of defining problems. Thus, you should carefully define your problem to arrive at he most ideal solution.
-
Problem Defintition:

2) Research Plan & Design
-
Exercise 1 | Exercise 2 |
3) Collecting Data:
-
Interviews: Tips | Exercise 1 | Planning Exercise |
-
Survey: Article 1 | Article 2 | Video | Submit| Qualitative |
