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Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.
- Philip Kotler
Course Overview:
This course introduces students to the fundamental concepts of marketing, its functions and organizations, the role of marketing in the society and marketing strategy formulation within the challenges and the opportunities of the current marketing environment.
Module 1
Podcast: Selling Yourself | Exercise |
Ch 02: Slides | |
Ch 05 (Consumer):
Module 2
Ch 03: Slides
Ch 07 (segmentation):
Ch 08 (Product): Slides | exercise 1|
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Podcast: Positioning
Module 3
Ch 09 (PLC): Slides | Exercise
Ch 11 (Pricing): Slides | Exercise
Ch 14 (Communications): Slides | |
Ch 15 (Ads and PR): Slides | |
EVERYONE IS NOT YOUR CUSTOMER.
-Seth Godin
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