Qatar Airport: LampBrear

Why have this teddy-bear looking piece at an airport?




A Joyful Piece of Art!The Lamp Bear, by Swiss artist Urs Fischer, takes center stage in the grand foyer leading to Hamad International Airport's duty-free hall.

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But why would you place it in an airport, what is the point?!

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Two main benefits I can see in placing this teddy bear looking fixture:

1) Excitement & humanizing:

this piece breaks the rigid aspect of going to the airport; we go from security check, do some shopping, and then just wait for the airplane. It's a playful piece that humanizes the space around it and reminds travellers of childhood or treasured objects from home.

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2) Customer Journey

In marketing, every interaction with your customer is an opportunity to make a good and lasting impression. Thus, to build a brand image, even for a country, why not have a tourist have a one more picture at the airport before departing? This picture will be his/her last memory of the place!

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👤 Dr. Abdullah Aldousari is a marketing professor and consultant. His expertise are in strategic branding, consumer psychology, and digital PR campaign.

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© 2020 by Abdullah A. Aldousari