IN-N-OUT's 70th anniversary

In celebrating IN-N-OUT's 70th anniversary, it is beneficial to understand How did In-N-Out burger chain get such Massive Following?

IN-N-OUT's Branding Strategy

1) Credible

It uses no freezers, heat lamps or microwaves,and they butchers its own beef, and bakes its own buns.

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2) Quality

the quality imperative. It is still in the hands of its founding family.

.In-N-Out has not gone public, refuses to franchise and won’t build a restaurant further than a refrigerated semi truck can drive in one day from one of its three butcheries in California and Texas

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3) Special Language

speaking a special dialect based on the Not So Secret Menu, which shortens order time and dispenses with needless verbiage. Example: “Gimme a 3×3 Animal Style” means a triple burger cooked in mustard and slathered with extra sauce and grilled onions.

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Location: @linqpromenade

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