IN-N-OUT's 70th anniversary
In celebrating IN-N-OUT's 70th anniversary, it is beneficial to understand How did In-N-Out burger chain get such Massive Following?
IN-N-OUT's Branding Strategy
1) Credible
It uses no freezers, heat lamps or microwaves,and they butchers its own beef, and bakes its own buns.
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2) Quality
the quality imperative. It is still in the hands of its founding family.
.In-N-Out has not gone public, refuses to franchise and won’t build a restaurant further than a refrigerated semi truck can drive in one day from one of its three butcheries in California and Texas
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3) Special Language
speaking a special dialect based on the Not So Secret Menu, which shortens order time and dispenses with needless verbiage. Example: “Gimme a 3×3 Animal Style” means a triple burger cooked in mustard and slathered with extra sauce and grilled onions.
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Location: @linqpromenade
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