FIFA and Ambush Marketing | الفيفا والتسويق الاستغلالي أو المتوحش

The world cup present a huge opportunity for companies to associate their brands with this event to take advantage of the exposure.

Ambush Marketing

The world cup present a huge opportunity for companies to associate their brands with this event to take advantage of the exposure.

Some companies become official sponsors, while other employ 'ambush marketing'.

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