What does the saying "all roads lead to Rome" has to do with marketing?
Integrated Marketing Communications and Rome.
The saying “all roads lead to Rome” has been used since the Middle Ages, and refers to the fact that the Roman Empire's roadways radiated outwards from its capital (or the Milliarium Aureum (Golden Milestone) ).
This saying can also explain the Integrated Marketing Commutation (IMC). IMC takes your various marketing channels — from digital, to social media, to PR, to direct mail — and integrates them into one dependable message.
So whether they were roads or marketing channels, both definitions lead to one clear destination or goal.
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👤 Dr. Abdullah Aldousari is a marketing professor and consultant. His expertise are in strategic branding, consumer psychology, and digital PR campaign.