Internet marketing

Don't build links, build relationships 
- Rand Fishkin

 

Course Overview

 

Companies are increasingly allocating resources to (online) interactive marketing strategies. Simultaneously, technology has also empowered consumers to have a
significant voice in the success or failure of brands through social media platforms. Hence it is important for marketers to understand the implications of these technologies, associated strategies and underlying theories for effective decision-making in digital platforms
.

 

Course Info:  

Online Marketing Plan

 

Student Contact Info |

 

1) Foundations

2) Website Marketing & SEO

 

3) Content Marketing: 

4) Social Media Marketing

 

​​5) Email Marketing

 

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6) Dark Social: WhatsApp Marketing (time permitting)

 

7) Calendar Marketing

The internet affords a level of relationship with consumers hitherto unfathomable.  
- Lucas Donat
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© 2020 by Abdullah A. Aldousari