Internet marketing

Don't build links, build relationships 
- Rand Fishkin


Course Overview


Companies are increasingly allocating resources to (online) interactive marketing strategies. Simultaneously, technology has also empowered consumers to have a
significant voice in the success or failure of brands through social media platforms. Hence it is important for marketers to understand the implications of these technologies, associated strategies and underlying theories for effective decision-making in digital platforms


Course Info:  

Online Marketing Plan


Student Contact Info |


1) Foundations

2) Website Marketing & SEO


3) Content Marketing: 

4) Social Media Marketing


​​5) Email Marketing



6) Dark Social: WhatsApp Marketing (time permitting)


7) Calendar Marketing

The internet affords a level of relationship with consumers hitherto unfathomable.  
- Lucas Donat
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© 2020 by Abdullah A. Aldousari