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Consumer
Behavior
Consumers don’t think how they feel, they don’t say what they think and they don’t do what they say
- David Ogilvy
This course is designed to give you an overview of consumer behavior and is intended to acquaint you with both what it means to be a consumer in a market-oriented society and what, as a marketer, you need to know to understand the role of meeting the consumer’s needs in the development of a marketing strategy.
Course info:
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ٍSyllabus | Grades | Attendance | All Slides |
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Project: Journal | Presentaion | Persuation |
People's behavior makes sense if you think about it in terms of their goals, needs, and motives.
- Thomas Mann
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